Pricing Your Home in Today's Market

Home Pricing Strategy
Pricing your home at optimal market value is important key to procuring a sale. All the marketing in the world is not going to attract offers if selling agents and prospective buyers do not perceive the property to be a good value. We provide comprehensive market analysis, or CMA's, for your home before we list it to help you identify the best price point for your home sale.

A property unique in character and price has a more limited market than that of more traditional makeup. To accomplish a successful sale in a desirable time frame, it is important to make a careful decision in pricing your property and to leave room for a price reduction based on feedback from your showings.

We are comitted to getting you the highest dollar for your home, and know that time on the market is a cost to bear. Pricing your home to target the broadest range of buyers in that price range is optimal for cutting the cots in holding onto the property for a long period of time. This strategy along with maximum property exposure works to our seller's advantage, targeting the largest number of buyers looking in a price range.

Market Timing
Timing is extremely important in the real estate market. The graph below illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement in interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest chances of a sale when it is new on the market. We debut an arsenal of marketing tools from print ad, direct mail/email, web, flyers, home video, broker tours and showings so you get the most exposure for home in the initial listing period.